CONNECT
SHOUT OUT BOARDS

YOUR ROOM
FIND OUT

HELP ME HEATHER

FAST FACTS

PLAY

gURL GAMES

QUIZZES

MORE PLAY
SHOW OFF

COMIX

PHOTOS

EXPLORE

BODY IMAGE

SEX

REACT

MOST POPULAR VIDEOS

SOUND CHECKS

 
the chanel label
In the late l950s, the fashion industry was changing. Chanel was one of the first to accept that fashion had lost its elitist character and turned this to her advantage.
An astute businesswoman, Chanel saw the future of fashion: it was in selling the designer's label itself.
the chanel label
Haute couture could no longer cover the expenses of a grand fashion house. Instead, the future of the great house would depend on selling the prestigious Chanel label to a larger audience in less expensive, factory-produced "ready-to-wear" products. Most of all, the House of Chanel would be supported by the famous perfume.
Chanel set to work finding American manufacturers for pret-a-porter. In this way, she would market copies of her own stuff to Ms. Budget-Conscious Fashion Bug who wanted Chanel style at Macy's prices. Voila, the people's Chanel.
By putting her high-class name on affordable products, Chanel anticipated the Calvin Kleins and Donna Karans of today, adding cache to mass-produced stuff with their carefully cultivated brand names. Inadvertently, she also inspired an entire cottage industry of naughty knock-offs.
coco's house
back to the house of chanel
 
 
ADVERTISEMENT