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| In contrast to other designers of her time, who protected their unique designs like mad scientists hoarding secret formulas, Chanel accepted the inevitable imitation with gusto. |
| Seeing her own style on the street in low-end knock-off versions was the best proof to Chanel that her vision of the modern woman was right on. In tune with a new society that didn't want different forms of clothes for different social classes, Chanel wanted her ideas to spread everywhere. |
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| Of course, the simple, elegantly cut "deluxe poor look" custom-fitted on the lucky few at 31 Rue Cambon was significantly better made than the knock-off version sold at Galeries Lafayette (a trendy Paris department store). |
Chanel's ideas about originals and copies were extremely advanced. Like Andy Warhol she delighted in confusing the "real thing" with the "fake," the "original" with the "knock-off." She understood the value of publicity and openly encouraged people to IMITATE her styles--as long as they didn't fake her label!
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| Nevertheless, today on Canal Street in downtown NYC, Chanel style is available on the cheap in a wide variety of very naughty illegal fake Chanel products: You can buy fake Chanel purses with the distinctive Chanel quilting; nylon scarves; watches; faux-chain belts and other frankly fake accessories--all screaming "Chanel" with the C-C logo, the decorative gold chain straps, and of course, the Chanel name. |
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| While Chanel delighted in frankly fake costume jewelry and in street imitations of her look, the Chanel corporation is not amused by the cottage industry in counterfeit Chanel. These products are oh-so-illegal--but fun, and in a way, true to the spirit of Mademoiselle. |
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| back to the house of chanel |
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