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akina's art show
publicity: press packets

Remember that publicity gets you far--having articles written about you can help you get into college, etc. The book How to Survive and Prosper as an Artist: Selling Yourself without Selling your Soul by Caroll Michels is really good, if you need more help.

Press packets are fairly easy to make. They should be sent to reporters at all of your local newspapers. Read through each newspaper and pick a journalist you think would be interested in your story. This journalist could be the art writer, culture writer, teenage writer or an editor.

Ingredients of a press packet:
  • letter to the reporter introducing yourself (it's helpful to write about how much you like the newspaper or an article written by the reporter)

  • press release (see "how to write a press release" below)

  • snapshots of one or two of your pieces

  • copies of any newspaper articles you were in

  • one-page statement about yourself and your work (just background info about you)

  • resume (include biographical dates, education, any group shows you've been in, any awards or prizes you've received--even scholarships)






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