Of all the weird photoshopping situations that we’ve seen over the years, most of them have to do with changing women into weird, alternative versions of themselves. Maybe their waist is smaller or their butt is bigger, or their wrinkles have disappeared because how DARE women show aging, right? But, mostly, they are all recognizable as human beings, even if a serious mishap happens. Uh, except for now. In a recent ad for a pool, there was a disastrous example of photoshopping. I don’t really know how to explain it to you, so I will just show you. Here is the original photo:
We’ve all seen this: a family hanging out in their inflatable pool on a hot summer day. I mean, sure, the picture is a little weird anyway, since their smiles are sort of creepy, but overall it’s a pretty innocent ad. But, when a Saudi Arabian retailer advertised the pool, they decided to, uh, switch it up a bit. See the new ad below:
The kids are covered, their faces are blurred but, what is the weirdest of all, is the fact that the woman has turned into a beach ball. A beach ball. Yes, as if us women needed ANOTHER unrealistic beach body expectation. I’m kidding, but this actually does bring up a larger issue here. Many Saudi Arabia companies have been censoring women’s bodies for years, either by covering them up or erasing them completely, so… this actually isn’t a surprising thing.
A lot of Twitter users were to quick to point out that this is really not too uncommon. Certain users said that in the stores, faces are covered in black tape or marker. Women in these areas are often covered up and clothed, which means this ad is supposed to reflect that, too. It’s just so sad that we have to see a woman LITERALLY being objectified, and turned into an actual object.
This whole thing would be sort of funny, if it wasn’t so sad. The fact that the companies need to erase women completely and replace them with objects must be upsetting and degrading to these women. They exist, and not as Winnie The Pooh beach balls, but as actual, real-life human beings. They should at least be able to be in an innocent ad depicting a family, right? But they’re not and that sucks, especially since Saudi Arabia was just elected into the UN’s Women’s Rights Commission this past April. I hope that one day, we will be able to have women everywhere not be easily replaceable by something as silly as a beach ball.
What do you think of this ad? Tell us in the comments!