This New Snow White Poster Is A Body Shaming Mess

As someone who has, you know, a body, every time I see yet another body shaming story in the news, I get personally offended. This time, the offender was a very distasteful poster seen at the Cannes Film Festival in France that was promoting the new animated Snow White film (that nobody even knew was coming out), called Red Shoes and the Seven Dwarves. The poster, in case you haven’t seen it, says, “What if Snow White was no longer beautiful and the 7 dwarves not so short?” The caption is accompanied by a tall and thin young lady, presumably Snow White, next to a short and bigger girl, presumably the Snow White who is “no longer beautiful.” Here is the poster for reference:


Clearly, this poster is sending off a crappy message: that Snow White isn’t beautiful if she isn’t tall, skinny, and wide-eyed. Also, WTF are those creatures on the side? Are they supposed to be dwarves? Because they do not resemble dwarves. Whatever. This gross depiction of what is considered “beautiful” is super skewed, and obviously, people are mad. What kind of message is this sending? That you’re ugly if you don’t have a barely-there waist and long, thin legs? It’s ridiculous, and the fine people of Twitter agreed, as well as some more well-known names. Among them was plussized model Tess Holliday, who had some words to say about the ad:


She’s right! Who seriously thought that this was a good idea? No matter what the movie is about, this poster is super upsetting. Speaking of the plot, we don’t even really understand what this movie is about. It’s being dubbed as a “twist on a classic” and supposedly features Snow White as a girl who is skinny when she wears a certain pair of red shoes, but heavier when she isn’t wearing them. You can watch the trailer here to try and figure it out yourself. Chloe Grace Moretz, the voice of the main character in the upcoming film, quickly spoke out, saying that she had no idea how this poster got approved. She came to Twitter to apologize and insist that this was not approved by her or her team: chloe

According to Buzzfeed, the ads have been pulled, and the studio has apologized. But the damage has been done, and it perfectly reflects how our society views people who aren’t perfectly skinny models. You might feel like you know better now, but think about all of those little girls who might have seen the ad and thought that they weren’t beautiful because of their weight or appearance? It’s terribly sad that we, as a society, let this happen. Sure, the ad has been pulled, but the fact that it was made and approved in the first place is disturbing.

Obviously, the movie has some pretty weird messages, and the marketing campaign isn’t helping at all. This advertisement is still super body-shamy and disgusting, and just means that we all need to work harder to get our society to accept people the way they are, no matter what they look like. Newsflash: people can still be beautiful when they are bigger or shorter! Every type of body is beautiful because it is unique, and it’s time that we start recognizing that more. Are you listening, Hollywood?!

Are you going to see this movie? What do you think of the ads?  Tell us in the comments!

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