The Top 20 Best Selling Makeup Products On Amazon People Are Loving

When it comes to buying new makeup, Amazon is most likely not your first choice. You’re probably more likely to head to stores like Sephora or Ulta, or even your local drugstore – something that is either known for selling beauty, or something you trust, where you can look at and test the products in person. That definitely makes sense, but if you’re limiting yourself to only those options, you might be missing out on some pretty great stuff. For example: Amazon has a great beauty department that offers everything from interesting beauty tools you didn’t know you needed to more high-end beauty brands and products.

If you’re an Amazon Prime member, then you know that the biggest advantage of ordering beauty products from Amazon is that you can usually get free two-day shipping. This is especially ideal if you want to order something you already know you love. But what if you’re looking for something new, like, say, a good liquid eyeliner? If that’s the case, you might be hesitant to purchase something from an online store that you can’t even see in person. Well, guys, that’s why best sellers lists were created – to show you the stuff people genuinely love. And that especially comes in handy with things like makeup.

Now, I totally realize that this is coming off as an ad for Amazon. It’s not – truly, I am not getting paid to do this, although if anyone wants to pay me for it, I am extremely open to that idea! I’m just impressed with the makeup prices and options and wanted to share them with you guys because I love a good deal! So, now that we’ve got that out of the way, let’s discuss some of the most popular makeup items on Amazons that users absolutely love. You might find something new and great!

1. Neutrogena Makeup Remover Cleansing Towelettes


Neutrogena Makeup Removing Cleansing Towelettes, Pack of 6, $14.36

Okay, so one of the number one makeup products on the Amazon Best Seller list isn’t even makeup – it’s makeup remover. Still valid! I can vouch for these Neutrogena wipes, because I use them a lot and they really do work. A lot of makeup removing wipes don’t really get the job done, and they end up leaving a weird residue behind. These actually remove your makeup, they don’t smell weird, and they leave your skin feeling nice.


2. Wunder2 Wunderbrow Eye Gel


Wunder2 Wunderbrow Eyebrow Gel, $19.10

It should come as no surprise that one of the most popular products has to do with eyebrows. This gel is supposed to be long lasting, and smudge proof. It will transform your eyebrows in a totally natural way, and the spooly brush is so easy to use.


3. Milenium Solid Black Tanning Bed Lotion


Milenium Tanning New Solid Black Bronzing Tanning Bed Lotion, $15.74

The name for this tanning lotion is…. questionable, but people seem to really love it, saying it makes them look significantly tanner. It’s a lot safer than going into a tanning bed or laying in the sun, so if you’re looking for a bronze glow, give this one a shot.


4. e.l.f. Baked Highlighter


e.l.f. Baked Highlighter in Moonlight Pearl, $2.99

If you’re looking for a great highlighter that won’t cost practically half of your life savings, you have to try this e.l.f. option. Not only is it crazy cheap, but it works super well. Keep this review in mind if you’re going to try it: “Folks, believe me, try this: Use a damp beauty blender. When it’s damp (not wet), rub the baked highlighter, then lightly pat the highlighter onto your preferred highlighting areas. I did this and the beauty blender applied the highlighter so softly and smoothly, like such an airbrushed, glowy look I can’t stop studying it from every angle.”


5. Real Techniques Miracle Complexion Sponges


Real Techniques Miracle Complexion Sponge, $8.78

These sponges are similar to a beautyblender, except they have a much lower price point for two of them. What makes them unique is the variety of points – you’ve got a pointy tip for precision areas, a flat side for foundation, and a rounded side for blending. One important note: some users are reporting getting fake sponges, so make sure you buy from an Amazon Fulfilled seller.


6. L’Oreal Paris Voluminous Original Mascara


L’Oreal Paris Voluminous Original Mascara, $5.69

There are a ton of mascara options on the Best Seller list, but this is (at the moment, at least) the top choice. Users rave that it lasts all day, doesn’t clump, has a brush that’s easy to use, and makes their lashes look longer and more full. The one drawback? It can be difficult to take off. But that’s the price we pay for long-lasting mascara!


7. Physician’s Formula Eye Booster Serum


Physician’s Formula Eye Booster 2-in-1 Boosting Eyeliner and Serum, $9.15

This is more than just a liquid eyeliner – it’s also a lash booster that works by enhancing your lashes at their base, the most important place to target growth. Users are most impressed with the application, saying the tiny brush is super simple to use, almost more like a marker than a brush tip.


8. L.A. Girl Nudes Palette


L.A. Girl Beauty Brick Eyeshadow in Nudes, $6.22

You could go to Sephora and drop about $50 on a nude eye shadow palette… or you could spend less than $10 on a similar one from Amazon. A lot of people are skeptical about cheap eye shadow, but users on Amazon have nothing but good things to say about this palette, noting that it’s more pigmented than they thought it would be. The variety of shades make this great for daily neutral looks.


9. Maybelline Dr. Rescue Baby Lips 


Maybelline Dr. Rescue Baby Lips, $2.44

If you’ve never tried Maybelline’s Baby Lips line, you’re missing out. This has been one of my favorite lip balms for a few years now. It genuinely makes your lips feel softer and more hydrated, it smells great, and it produces just the right amount of sheen.


10. Stila Stay All Day Waterproof Liquid Liner


Stila Stay All Day Waterproof Liquid Eyeliner, $22

Stila is one of my personal favorite brands, so I’m not surprised that their amazing liquid eyeliner made this list. The super fine felt tip applicator is incredibly easy to use, and it delivers inky black lines that will last all day, easily.


11. Maybelline New York Instant Age Rewind Eraser 


Maybelline New York Instant Age Rewind Dark Circles Treatment Concealer, $6.40

If you’re looking for a way to hide dark circles, this concealer is a great option. Not only is it at an amazing price point, but it actually works. The formula helps to soothe the area under your eyes, working to erase fine lines as it conceals your dark circles. The super soft tip is also fun to use.


12. e.l.f. Hydrating Face Primer


e.l.f. Hydrating Face Primer, $4.49

Face primer is essential, but sometimes it can leave your skin feeling dry and icky. This e.l.f. primer is a winner, according to Amazon reviews. Users rave about how it’s hydrating but not greasy, and how you only need a small amount to cover your whole face.


13. Maybelline New York Master Precise Liquid Eyeliner


Maybelline New York Eye Studio Master Precise Liquid Eyeliner, $5.69

This liquid eyeliner has a super precise felt tip applicator, which is incredibly easy to use since it mimics a marker. Users love how long it lasts and how simple it is to put on. One user even says this works as well as the Stila option below – for about $15 cheaper!


14. Sacha Buttercup Setting Powder


Sacha Cosmetics Buttercup Powder, $20

Setting powder isn’t something everyone uses, but if you’ve been struggling with getting your face makeup to last, you should try it. This one will set your makeup, helping it to last longer, without leaving behind the weird white powder residue that can cause your makeup to look SUPER light on camera. It’s also specially made for multicultural women, which is amazing.


15. Max Factor Pan Stik


Max Factor Pan Stik 12 True Beige, $8.41

This little stick is actually foundation – and people seem to really love it. Users gush over its long-lasting full coverage, saying nothing else compares.


16. L’Oreal Voluminous Mascara Primer


L’Oreal Paris Cosmetics Voluminous Primer Mascara, $5.55

If you want to give your lashes an extra pop, try a mascara primer like this one. It coats your lashes to make them seem even more full and lush before applying mascara.


17. Etude House Drawing Eyebrow


Etude House Drawing Eyebrow, $5.80

This eyebrow brush is loved on Amazon for the natural look it gives – users say it makes their brows look so much better without looking too fake. And honestly, the price is really great too.


18. Sky Organics Lip Balms


Sky Organics USDA Organic Lip Balm, $10.95

Hey, sometimes you just want something natural and easy, like lip blam. These organic lip balms are super popular on Amazon for their great smells and great, light feels that really make lips seem softer.


19. RCMA No-Color Powder


RCMA No-Color Powder, $19.95

This is another setting powder that will help keep your makeup in place. Users love how translucent it is, and they also can’t stop talking about how light it feels. One user says, “This feels like nothing, but in a good way” which sounds amazing.


20. L.A. Girl Pro Conceal HD Concealer


L.A. Girl Pro Conceal HD Concealer, $2.99

This super inexpensive concealer is reviewed as being a “go-to staple” with users saying it doesn’t crease and gives great coverage. And I mean, come on, let’s talk about that price again. Three bucks? Yes please!

Which one of these makeup products have you tried? What are your thoughts? Let us know in the comments.

You can follow the author, Jessica Booth, on Twitter or Instagram.

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