16 Inspiring Makeup Vloggers Who Will Change The Way You Think About Beauty

By now, it’s no secret that Youtube beauty vloggers have changed the beauty industry. In the last few years, vloggers have built up incredibly impressive followings that have allowed the most popular ones to make hundreds of thousands to even millions of dollars in endorsements, advertisements, and appearances. Videos that simply show young women doing their makeup into a camera lens and giving some instructions on how to do it at home have transformed the way we look at the makeup world in general, which is pretty amazing! And because beauty vloggers often get surprisingly honest about certain issues (like anxiety, depression, sexuality, etc.), they pull readers in with inspiring messages. It’s hard to pick a favorite, but one thing is for sure: some beauty vloggers are a little more inspiring than others.

While it’s fun to watch gorgeous vloggers show us how to do flawless makeup and hairstyles, it’s also a little bit disheartening. These young women are beautiful – in a very conventional way. They have great hair, smooth skin, nice eyes, a Hollywood-approved weight, and sparkly smiles. And, of course, there is absolutely nothing wrong with that. I’m not shaming them for being hot by society’s standards. More power to ’em! I mean, I can’t go a day without checking Samantha Ravndahl’s Instagram or lusting after Sazan Hendrix’s dream life or wishing I had Jaleesa Moses’ hair. But sometimes, it’s nice to see vloggers who represent the mostly unrepresented groups of women out there – it’s inspiring.

Make no mistake – there are plenty of options for unconventional beauty vloggers on YouTube! There are tons that I’ve probably never even watched yet. But, for now, this list shows some of the most inspirational vloggers out there who are changing the way we think about beauty. They might not look like a cookie-cutter vlogger, or the supermodels you see in magazines, but they have important stories to tell, and they are ridiculously talented. Start watching them now, if you haven’t already!

1. James Charles

You might recognize James Charles’ from this epic senior photo tweet. James is also an amazing YouTube beauty vlogger who does incredible tutorials that will make you want to spend a thousand dollars at Sephora and then play with makeup all day long. James is changing the game because he’s a guy – and our society says that guys aren’t supposed to wear makeup (they’re only supposed to do makeup for women as makeup artists – which doesn’t make sense but okay). As if it weren’t inspiring enough to watch a dude kill it at the makeup game, James just landed a huge modeling gig as the first CoverBOY for CoverGirl Cosmetics. This is motivation for any guy who loves wearing makeup, but feels like they can’t.


2. Marimar Quiora

Marimar made headlines a few weeks ago when publications picked up on what she was doing on YouTube. Marimar was born with a birth defect called cystic hygroma, which is a tumor that grows with age. She has been through multiple procedures to reduce the tumor, she is unable to speak, she has to breathe through a hole in her throat, eat through a tube in her stomach, and her hearing in one ear has been diminished. Despite all of that, Marimar remains a force of nature. She has a popular YouTube channel where she does makeup tutorials and proves that makeup is for everyone – a great message to anyone with similar issues. As if that weren’t enough, Marimar is training to work with deaf children. Amazing!


3. Jordan Bone

Jordan Bone has been making YouTube videos for a while now – and as she gained popularity for her awesome tutorials, commenters started asking her about her hands, which didn’t appear to move in her videos, more and more. A year ago, Jordan revealed her secret: she was paralyzed in a car accident and lost the use of her hands. She learned how to do her makeup flawlessly anyway, and it’s incredibly inspiring to watch. For anyone who is paralyzed, I can imagine that it’s even more motivational.

4. Joanne 

Joanne herself is not exactly a beauty vlogger – she’s actually the mother of a popular beauty vlogger, Clawdeena. A few months ago, Clawdeena posted this video of Joanne doing her makeup, and it went viral for its positive message. Joanne was born with a birthmark that covers most of her body. She also has Klippel-Trenaunay syndrome, which has made her birthmark swell a lot. In the video, Joanne shows how she uses makeup to make herself beautiful. It’s a reminder of how powerful makeup can be for anyone. Keep an eye on Clawdeena’s channel – every one in a while, he posts another Joanne video.


5. Shalom Blac

Like so many other vloggers on this list, Shalom has a sad background that she turned into something positive. As a child, Shalom was badly burned by hot oil in her mother’s restaurant, left with deep scarring on her face and other parts of her body. After being so badly bullied for years that she considered suicide, Shalom turned to makeup tutorials and YouTube videos to make herself feel good. She looks amazing and her tutorials are awesome!


6. Nikki Lilly 

A few months ago, we were introduced to Nikki Lilly, an 11-year-old (!!!!) YouTube vlogger who lives with AVM (arteriovenous malformation), a rare condition that includes an abnormal connection between arteries and veins. Nikki’s shows up on her face, and has led to life-threatening nose bleeds and frequent medical procedures. She launched a YouTube channel at only eight-years-old. It’s amazing to see her turn her AVM into something positive for her, but it’s also so inspiring to see someone so young have so much success. Pure talent!


7. Lauren Elyse 

✨ today's process ✨ @anastasiabeverlyhills • Dipbrow & Tinted Brow Gel in "Chocolate" • Brow Definer in "Dark Brown" • Moonchild + Sweets Glow Kits ("Butterscotch" + "Lucky Clover" to highlight // "Butterscotch" + "Star" on lid) • "Raw Sienna" eyeshadow (crease + blush) @katvondbeauty • Shade & Light Palette • "Plath" liquid lipstick @narsissist • All Day Luminous Foundation @hardcandylife • Glamoflauge Concealer in "Light" (base + mixed with foundation to carve brows) @lagirlcosmetics • Pro Conceal in "Chestnut" @sigmabeauty • Standout Eyes Gel Liner in "Wicked" • E06 Liner brush @lasplashcosmetics • Art-Ki-Tekt liquid liner @patmcgrathreal • Skin Fetish 003 in "Gold" (mixed the highlighter + balm as highlight base) @artisbrush • Oval 7 & Oval 4 brushes MUSIC: @bo_dega_ . . . #motd #makeup #mua #vitiligo #anastasiabeverlyhills #anastasiabrows #glowkit #katvondbeauty #everlastingliquidlipstick #plath #graphicliner #nars #sigma #lasplash #vitiligobabe #makeupvideo #makeuptutorial #artisbrush

A video posted by Lauren Elyse (@laur_elyse) on

Okay, so it doesn’t look like Lauren is on YouTube just yet, but I had to include her because her Instagram is so awesome. Lauren is a young black woman who has vitiligo, a disease that causes the loss of skin colors in blotches. Although vitiligo isn’t quite as rare as some of the other conditions featured here, it is still something that is often met with criticism and ignorance. Lauren happens to be amazing at makeup, because why would her vitiligo stop her? Her gorgeous Instagram photos and tutorial videos are mesmerizing.


8. Kaitlyn Dobrow

Kaitlyn might not have as many subscribers or videos as some of the biggest vloggers out there, but she definitely deserves it. A few years ago, Kaitlyn had a bout of bacterial meningitis that almost killed her and ended up leading to the amputation of all four of her limbs. It took a few years for her to adjust to her prosthetic legs, and although she’s still mastering the use of her prosthetic arms, she still makes YouTube beauty tutorial videos. How amazing is that?


9. Elaine Mokk

We have all struggled with acne at some point in our lives, some of us more than others. But Elaine Mokk struggled with a severe case of acne that led her to learn how to cover it up with makeup. She has dealt with a lot of criticism on YouTube, from commenters telling her to go on Accutane (which she did take) to trolls telling her to stop wearing makeup. She’s dealt with it, continuing to put out awesome videos and showing us that we can stop whining about that one pimple right now.


10. Cassandra Bankson

Speaking of severe acne, you might remember this viral video of YouTuber Cassandra Bankson, who shocked viewers when she showed them all of the tricks she uses to almost completely cover up her breakouts. Cassandra shows us how to cover up severe acne, but she is also endlessly positive, encouraging, and real.


11. Manny Guiterrez

If you haven’t heard of Manny Mua yet, have you ever been on the Internet? In all seriousness, Manny’s story is crazy impressive. After giving up medical school to pursue his true dream of becoming a makeup artist, Manny managed to build a following of over two million viewers, and for good reason. He’s so talented it’s almost stupid. While I wish it was more common for guys to feel okay wearing makeup, it’s not, but Manny shows us that it doesn’t matter what gender you are, makeup is for everyone.


12. Jah

It’s sad that in 2016, being a plus size model of any kind is still considered being a trail blazer. Being plus-size should never be something that holds you back from success or the beauty world, but sometimes our society seems to disagree. YouTube vlogger Jah is a plus-sized vlogger who shows us makeup perfection all the time.


13. Bunny Meyer

Bunny Meyer, AKA Grav3yardGirl on YouTube, is so famous for her makeup videos that she recently put out a makeup line with Tarte Cosmetics (Swamp Queen is everything). Bunny doesn’t suffer from any kind of illness or health issue, but what makes her different is her personality and what she does online. Bunny is wacky, funny, relatable, kind, and a little out there – and that’s exactly why her followers love her. She isn’t afraid to be herself no matter what. Sometimes, people don’t just feel insecure about their looks, they feel insecure about the things they like or the way they act. Bunny shows viewers it’s okay to be yourself 100 percent of the time, even if it’s not the way everyone else acts.


14. Gracie Francesca

Gracie goes under The Ugly Face Of Beauty on YouTube, and there is almost nothing she doesn’t talk about or confront. She has openly discussed her “saggy breasts,” body image as a whole, sexuality, more taboo sex advice, among other things. Her channel is so inspiring and includes makeup tutorials. What more could you want?


15. Amy Geliebter

Amy is a YouTube vlogger who mixes tutorials with humor that confronts serious issues. In the above video, Amy does a “depression tutorial” where she confronts the taboo issue of depression in a funny, charming way. In another viral video, Amy did a “bisexual tutorial,” which was equally as smart and funny, while also bringing light to a serious topic of conversation. Her channel isn’t all about beauty, but it’s still motivational.


16. Morgan Hanbery

Morgan makes straight up hilarious makeup tutorial videos that are insanely honest and real. Some of the humor is a little dark, but all in all, it describes what most of us feel like and think as we do our makeup in the morning. I’m not sure how many of these she puts out on a regular basis, but… she should do more.

Which one of these YouTube beauty vloggers is your favorite? Who should have been included? Tell me in the comments.


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