21 Products That Are Gendered For No Reason At All

Have you ever gone shopping and stumbled upon a product that was made *just for women!* or *for men* (in manly, bold fonts)? Have you ever wondered why a random body lotion was being marketed towards men when anyone can (and should) use body lotion? Have you ever glanced a pink pen made especially for women (because we all love pink!) and felt rage go through your body? Same. It’s no surprise that social gender roles, sexism, and stereotypes have combined to create one of the most annoying things about shopping: random products that are gendered for absolutely no reason. For as long as many of us can remember, marketers have used gender to sell their products in ways that are completely unnecessary and many times cost women more. #NotCool. Girls actually don’t always need to have the word “princess” before their product names or glitter on their pens or pink-colored bikes. And guys rarely have such fragile masculinity that everything they buy has to have “for men” plastered on the front. IT’S RIDICULOUS.

In the marketing world, gender is defined by what society deems “masculine” or “feminine.” In reality, gender is fluid. Almost all things can be enjoyed by both genders equally: a girl may want her armpits to smell like Old Spice and a guy could want a pink razor. IT HAS NOTHING TO DO WITH A PERSON’S SEX. In fact, it’s only in the last century that it was decided that pink would be for girls and blue would be for guys – in fact, it used to be the other way around! It just goes to show how arbitrary gender roles are. Hopefully in the future we’ll no longer have such a gendered culture.

As men and women become more and more aware of marketer’s gender practices, they are calling out the absurdity of it on social media. Here are 21 times products were gendered and left people scratching their heads as to WHY:

1. Shampoo


 

2. Butt Wipes

http://queercakes.tumblr.com/post/126772137367/today-in-unnecessarily-and-aggressively-gendered


 

3. Bath Sponges


 

4. Ear Plugs

http://wonder-fullmusings.tumblr.com/post/71558072131/today-in-unnecessarily-gendered-products


 

5. Kleenex

http://justinguarini.tumblr.com/post/144421846166/thank-you-kleenex-i-was-having-a-hard-time


 

6. Milk

http://shrekyourself.tumblr.com/post/99096227429


 

7. Laptops For Kids

http://unnecessarilygenderedproducts.tumblr.com/post/73104212875/girls-vs-boys-laptops-guess-which-does-more


 

8. Marshmallows

http://unnecessarilygenderedproducts.tumblr.com/post/85031454782/gendered-marshmallows-at-amsterdam-airport


 

9. Crowns


 

10. Goldfish

http://misandry-mermaid.tumblr.com/post/88635562253/kyian-on-todays-edition-of-unnecessarily


 

11. Q-Tips


 

12. Donuts

http://misandry-mermaid.tumblr.com/post/102472810880/thespacegoat-prassio-onebloopin-because-a


 

13. Coke Products

View post on imgur.com


 

14. Onesies


 

15. Bibles

http://whoneedsfeminism.tumblr.com/post/44379305767/i-need-feminism-becausethis


 

16. Pastries

http://gratuitouslygendered.tumblr.com/post/136261883540/iamayoungfeminist-this-just-in-pastries-have


 

17. Ice Cream


 

18. Body Wash


 

19. Bath Bombs


 

20. Stickers

http://itscoldinthesebones.tumblr.com/post/100626199452/but-why-cant-they-all-be-for-everyone


 

21. The Earth

http://starfleetofficeranna.tumblr.com/post/103887773315/today-in-the-unnecessarily-gendered-products-the


 

Which product that was “gendered” was the most unnecessary? Why do you think this happens? Let me know in the comments below!

Like this post? Follow the author Richelle Meiss on twitter, instagram, and youtube!

8 Facts About Identifying As Gender Neutral

Follow Gurl, Pretty Please!
Facebook, Twitter, Tumblr, Pinterest, and Instagram


Posted in: Discuss
Tags: , , ,