Is This Video Sharing App The New Snapchat?

Are you a fan of Baby Ariel? What about Big Nik? Madysyn Rose? If these names mean nothing to you, don’t worry–they probably will soon. Well, as soon as you download musical.ly, the new (ish) app upon which they’ve all amassed a good number of followers. Like, thousands of followers. Millions, even.

But what is musical.ly? It’s a music and video-sharing app that, in essence, allows its users (called “Musers”) to record fifteen-second music videos. It comes with editing features like lipsyncing, color filters, and speed adjustments, so, as Teen Vogue noted, it’s basically a mix of Vine, Snapchat, and Dubsmash. Plus, you know, there’s a lot more room to breathe with this app–if you’re used to six-second Vines and ten-second Snapchats, a fifteen-second musical.ly video can seem like a positively luxurious amount of time.

Beyond its actual function, though, musical.ly is notable since it’s an app that’s mainly populated by actual teens, not just grown-ups mimicking and capitalizing upon teen culture (ahem, Josh Peck). It’s currently the sixteenth most-downloaded free app on iTunes, but there’s been very little media coverage on it so far and in a survey done by Business Insider  this past January, 10 out of 60 teens listed it as the app they were most excited about and didn’t think adults are aware of. So, chances are good that a bunch of kids at you school know about musical.ly, but no adults will–which, if you think about it, is kind of the perfect app.

The number one Muser? She’s a fifteen-year-old Ariel Martin, who goes by the name “Baby Ariel” and has a casual seven million followers on musical.ly. She says that, with this app, “you can sing, you can do your own comedy skits, you can voiceover someone else’s comedy skits, and it brings out my creative side and what I like to do best.”

You can’t embed the actual videos from musical.ly, but a lot of people repost them on Twitter and Instagram . You can check out the different videos here and see if musical.ly is an app that you’d be into:


You can use it to complain about your week at school:


 

And your parents (duh):

Musical.ly: @KyleExum

A video posted by Kyle Exum (@kyleexum) on


 


Or, you know, do what the app was started to do–make cool music videos:

Wow/tag friends #musically #musicallyapp

A video posted by Best Musicals On Instagram!!! (@coolmusicals) on


 

Which is how Baby Ariel became famous, after all:


 

Reveal your weekend plans:


 


Celebrate your #SquadGoals:


 

#SiblingGoals, too:

this follow @rapdances for more!

A video posted by going private soon! (@rapdances) on


 


Bonus points if you’ve got a twin:

#musically :trapmusichd

A video posted by Best Musicals On Instagram!!! (@coolmusicals) on


 


Like, really, twins are very popular on this app:

Cute#musically @lisaandlena

A video posted by Best Musicals On Instagram!!! (@coolmusicals) on


 


As is this drag-and-drop technique:


Are you on musical.ly yet? What do you think of the app? Let us know in the comments!
 

Justin Bieber’s in on it too. Just FYI:


 

What do you think of musical.ly? Do you have an account? Let us know in the comments!


Basically? Whatever you do with musical.ly is up to you. All you have to do is, you know, do it:

Goals Tag your friends

A video posted by Best Musicals On Instagram!!! (@coolmusicals) on

You can reach the author, Sara Hendricks, on Twitter and Instagram.

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