20 Fashion Brands You Didn’t Know You’ve Been Saying The Wrong Way

Let’s be real: fashion brand names can sometimes be difficult to pronounce, moreso if you’re American and grew up speaking English. Many of us are saying fashion brand names the completely wrong way – and we aren’t even aware of it. This can be a bit embarrassing, especially people in ~fashion~ will not hesitate to judge you and make you feel silly for using the wrong pronunciation.

So, if you want a career in fashion, or if you just want to seem in-the-know, you should learn how to say these brand names the right way. Even if you aren’t that into fashion, it’s nice to pronounce these correctly, because learning really isn’t that hard. In fact, I can show you how right now! Here are 20 fashion brands you didn’t know you’ve been saying the wrong way: 


1. Givenchy 


How You Say It: Give-en-chee

How You Actually Say It: Zjee-von-shee

I always hear this name being butchered. Givenchy is French, and is said much softer than how many Americans say it.


2. Hermes


How You Say It: Her-Meez

How You Actually Say It: Er-Mez

No H sound!


3. Burberry


How You Say It: Bur-berry

How You Actually Say It: Burr-bur-ee

I know it says “berry,” but you don’t say “berry.”


4. Saucony


How You Say It: Saw-cony

How You Actually Say It: SOCK-a-nee


5. Lululemon


How You Say It: lu-lu-leem-own

How You Actually Say It: lu-lu-lemon

Wait, who WASN’T saying lu-lu-lemon?


6. Badgley Mischka 


How You Say It: Bad-Glee Mish-Kaa

How You Actually Say It: Badge-lee meesh-kah


7. Lanvin 


How You Say It: Lan-vin

How You Actually Say It: Lahn-vahn


8. Christian Louboutin

christian louboutin

How You Say It: Christian Loo-Bow-Tin

How You Actually Say It: Christina Loo-Boo-Tahn


9. Marchesa 


How You Say It: Mar-chee-sa

How You Actually Say It: Mar-kay-zah


10. Monique Lhuillier

Monique Lhuillier

How You Say It: Monique Lily-er

How You Actually Say It: Mo-neek Loo-lee-ay

This is a popular wedding and evening gown designer, and I constantly hear people mess up the last name, or just forget it altogether.


11. Moschino


How You Say It: Mo-cheen-o

How You Actually Say It: Mos-key-no


12. Ralph Lauren 

ralph lauren

How You Say It: Ralph Lau-REN (think Sophia Loren)

How You Actually Say It: Ralf LAUR-en (like the name Lauren!)

A lot of people make “Ralph Lauren” sound like it should be said with an accent. It’s more straightforward than you think.


13. Saint Laurent


How You Say It: Saint Lau-rent

How You Actually Say It: San lau-ron

No “Ts!”


14. Anna Sui

anna sui

How You Say It: Ann-a Su-ee

How You Actually Say It: Ah-na Swee


15. Balenciaga


How You Say It: Bal-en-chi-aga

How You Actually Say It: Bah-len-see-ah-gah


16. Manolo Blahnik

manolo blahnik

How You Say It: Ma-no-low Blah-Nick

How You Actually Say It: muh-NO-low BLAH-nic


17. Balmain


How You Say It: Ball-main

How You Actually Say It:  bahl-MAHN


18. Havaianas


How You Say It: Hah-vain-as

How You Actually Say It: HA-vee-AH-nahs


19. Lacoste


How You Say It: La-coast

How You Actually Say It: la-COST


20. Swarovski


How You Say It: Swa-rov-ski

How You Actually Say It: swar-OV-skee


Which of these have you been saying wrong? What did I forget to include? Tell me in the comments.

You can follow the author, Jessica Booth, on Twitter or Instagram.

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  • Laura

    A few of those names I had never even seen before but I didn’t find any of them weird or hard to pronounce and I wasn’t wrong about any. Yay! Chalk it up to a #canadianeducation

  • Gabi Cruz

    Havaianas is actually pronounced ah-VAH-yuh-nahs (from a Brazilian who wore these before they became a popular thing everywhere)