25 Fashion Brands That Were Popular In The ’90s and Early 2000’s

As most fashion trends tend to come and go, so do many fashion brands. There are designer classics that will always be around, like Chanel and Prada. Then there are less expensive brands that have been popular for a while now, and will probably be around for a while longer – like Victoria’s Secret, Express, and American Eagle. And then there are the brands that were super popular when we were younger, and although they may still be around, they just don’t shine like they used to.

For example: I can’t even remember the last time I walked into an Abercrombie & Fitch and seriously considered buying a pair of $130 jeans and $85 tank top. But when I was in high school and college, all I did was spend my hard-earned money on Abercrombie branded items. A&F is definitely still around (although they’re not doing so hot right now), but the brand is nowhere near as popular as it once was.

Let’s reflect back on some other brands that enjoyed a lot of popularity back in the day. I love style memories, even cringe-worthy ones! Here are 25 fashion brands that were popular in the ’90s and early 2000’s.


1. Limited Too

When I was younger, this was my go-to store for all things glittery and girly. Sadly, I don’t think it exists anymore.


2. Mudd 

What happened to Mudd? The brand is still around, but I feel like it was SO much more popular back in the day, when everyone wore lace-up pants like these.


3. dELiA*s 

dELiA*s is definitely still a store, and actually, I work for the company that owns the brand. But let’s be real, guys: it just isn’t what it used to be. I know I wasn’t the only one who used to wait very impatiently for the catalog to arrive every week.


4. Kangol 

Look at LL Cool J rocking that little kangaroo Kangol hat. Is Kangol still a thing? This picture is so ’90s.


5. Von Dutch

If I could go back in time and erase Von Dutch from ever happening, I would. Who thought this was a cute look? Oh, right… just very trendy celebrity in the early 2000’s. Ick. We’re not going to talk about how I bought one, okay?


6. Fubu 

I never owned anything from Fubu, but I was probably the one person who could say that, because everyone else did. Including NSYNC. Look at Justin’s hair!


7. Baby Phat

How can you not remember that famous cat logo? It was EVERYWHERE in my high school.


8. Fila 

Back in the day, sportswear brands were super popular – everyone used to wear Adidas and Nike shirts and sweatsuits. Fila was another one of those brands. It’s still around, but I rarely see it as much as I used to.


9. Dickies

If you were into the pop-punk music scene, Dickies were a wardrobe staple. I’m sure Dickies is still worn, but I haven’t seen a pair in a long time.


10. Juicy Couture

Every girl owned at least one Juicy Couture item in the early 2000’s. The velour sweatsuit was the ultimate, especially paired with Uggs. Just look at Britney rocking the trend. Now, these sweatsuits just look kind of tacky.


11. Abercrombie and Fitch 

Every teenager wore Abercrombie when I was in high school. It was all over-priced, and it all smelled way too strongly like cologne/perfume, but no one cared. Abercrombie recently managed to ruin their own reputation.


12. Skecher’s 

There was once a time when you could find Skecher’s sneakers on everyone. Now is not that time.


13. JNCO

These actually make me cringe. Just… no. Thank God this isn’t a thing anymore.


14. Roxy

Maybe this is more of an age thing, because Roxy is definitely still around, but I just feel like it was way more popular back in the early 2000’s. You saw these kind of Roxy branded t-shirts everywhere. I still love the brand though – I actually just bought an adorable Roxy swimsuit coverup.


15. Hollister

Hollister and Abercrombie were basically one and the same. They were both super popular and over-priced. Hollister started to take over more, though, because it was cheaper. I’m not going to lie, their sweatshirts are incredibly soft, but who really wears this stuff anymore?


16. L.e.i. 

Aaah! I totally forgot about this brand until right now!


17. Phat Farm

If you were a guy who thought you were tough with a bad sense of style, you wore Phat Farm. Sorry, it’s true.


18. Tommy Hilfiger 

Tommy Hilfiger is of course still a major brand, but it was just way more popular in the ’90s, you know? I mean, even Snoop Dogg was wearing it!


19. Unionbay 

I don’t remember much about this brand because I didn’t wear it every often. But a lot of people did, and it enjoyed it’s moment in the spotlight for a while.


20. Aeropostale 

Aeropostale was like the younger, cheaper version of Abercrombie and Hollister. It offered the same exact styles, but wasn’t as expensive. I think now it’s only popular for younger girls and guys.


21. Apple Bottom Jeans

Boots with the fur…


22. XOXO

I can barely find any info on XOXO online, which is weird, but guys, remember this faux-designer bags from the brand?


23. Paul Frank

In middle school, my friends and I went through a phase where Paul Frank PJs like these were really popular. I don’t understand why.


24. Rocawear 

Wow. This picture.


25. UFO Pants

Noooooo. Why?!?!?! My ex-boyfriend used to wear these. Again. Whyyyyy???
Which of these fashion brands used to be your favorite? Do you still wear any of these on a regular basis? What did I forget? Tell me in the comments!


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  • Samuel Petersen

    I wear JNCOs, I Have the same pair w/ Buddha on the backpocket but I do not really sag em at all and I also wear Von Dutch caps in 2016.

  • Kelowna77

    I remember those white Adidas shoes with the three colored stripes down the side that we wore with those really big laces. I remember being embarrassed in grade 8 and my mom bought me the pair that was navy blue with white stripes instead of white with colored stripes LOL and all I wanted in high school was Mavi jeans and silver brand jeans lol

    • Google_Is_The_Higgs_Boson

      Shell tops. I still rock a pair…

      • ASYOUTHIA✓ᵛᵉʳᶦᶠᶦᵉᵈ

        whatever you’re trying to hide (spoiler)

        Make sure you have no spaces between for it to work properly

  • Joaline

    Im in high school. I recently went to the mall and brought some aeropostale shirts. At school a friend told me that people are going to laugh at me for wearing them because they’re outdated. Now I don’t want to wear them anymore. GREAT! I have three new shirt and a jacket I will feel self conscious about wearing.

    • Tei

      If you like them then wear them…who cares what other people think? Stop being a robot follower and stand up and be yourself and do what you want to do. You won’t get far in life if you are constantly worrying about what other people think. This isn’t meant to be mean, it’s meant to inspire you to be your own person. God bless you hun.

  • Thisisashitwebsite

    Here in Britain Abercrombie and hollister are super popular