American Apparel did something edgy again and absolutely nobody is surprised.
An American Apparel store in New York City is now proudly displaying a trio of bush baring mannequins in their windows for all to see. Each is showing off a whole lot of pubic hair in some ultra sheer underwear that leaves little to the imagination.
According to Gothamist, those walking by the store weren’t offended by the display and were laughing. Whether the laughing was in mockery, shock or solidarity is unknown. But until some pearl clutching organization of parents make a big stink about it, it’s safe to assume that people will pass this off as typical of American Apparel’s thirst for attention.
American Apparel is no stranger to controversy, of course. Their sexually explicit ads (NSFW) are–understandably–cringe worthy for anyone who is aware of how popular it is to exploit women’s bodies for profit. The CEO has a reputation of being a certified creep and just a few months ago they sold a shirt depicting a menstruating vagina.
So is the bush just bait for us to talk about them? Maybe…okay, probably. But I’m actually totally okay with these mannequins. What’s so wrong about seeing pubic hair–a totally natural occurrence–depicted on a mannequin or any model advertising clothing?
The Director of Marketing at American Apparel had this to say about the display:
“American Apparel is a company that celebrates natural beauty, and the Lower East Side Valentine’s Day window continues that celebration. We created it to invite passerby’s to explore the idea of what is ‘sexy’ and consider their comfort with the natural female form. This is the same idea behind our advertisements which avoid many of the photoshopped and airbrushed standards of the fashion industry. So far we have received positive feedback from those that have commented and we’re looking forward to hearing more points of view.”
You know, these are nice words and all and I appreciate the fact that I can go on American Apparel’s website, check out the underwear section and see visible pubic hair on some of the models. I even think it is fair enough to challenge the way we’ve been conditioned to see women’s body hair as gross and unappealing. But if American Apparel really wanted to celebrate the natural female form, they ccould at least try to find some models with a little more body diversity.
But at the end of the day, the only offensive thing about this display is the fact that the pubes literally look like toupees snatched off of a trio of grandpas. I want to see pubes, not wigs!
So what do you think about mannequins with pubic hair? Do you think this was a sincere move or just another way to be edgy? Why is pubic hair edgy in the first place? Do you think Mannequins should be more lifelike? Ugh, so many questions! Talk to us about it in the comments!