American Apparel Displays Mannequins With Pubes, And I’m Cool With That

An American Apparel store in NYC now has mannequins with pubes on display. | Source: Jen Chung/Gothamist

An American Apparel store in NYC now has mannequins with pubes on display. | Source: Jen Chung/Gothamist

American Apparel did something edgy again and absolutely nobody is surprised.

An American Apparel store in New York City is now proudly displaying a trio of bush baring mannequins in their windows for all to see. Each is showing off a whole lot of pubic hair in some ultra sheer underwear that leaves little to the imagination.

According to Gothamist, those walking by the store weren’t offended by the display and were laughing. Whether the laughing was in mockery, shock or solidarity is unknown. But until some pearl clutching organization of parents make a big stink about it, it’s safe to assume that people will pass this off as typical of American Apparel’s thirst for attention.

American Apparel is no stranger to controversy, of course. Their sexually explicit ads (NSFW) are–understandably–cringe worthy for anyone who is aware of how popular it is to exploit women’s bodies for profit. The CEO has a reputation of being a certified creep and just a few months ago they sold a shirt depicting a menstruating vagina.

So is the bush just bait for us to talk about them? Maybe…okay, probably. But I’m actually totally okay with these mannequins. What’s so wrong about seeing pubic hair–a totally natural occurrence–depicted on a mannequin or any model advertising clothing?

The Director of Marketing at American Apparel had this to say about the display:

“American Apparel is a company that celebrates natural beauty, and the Lower East Side Valentine’s Day window continues that celebration. We created it to invite passerby’s to explore the idea of what is ‘sexy’ and consider their comfort with the natural female form. This is the same idea behind our advertisements which avoid many of the photoshopped and airbrushed standards of the fashion industry. So far we have received positive feedback from those that have commented and we’re looking forward to hearing more points of view.”

You know, these are nice words and all and I appreciate the fact that I can go on American Apparel’s website, check out the underwear section and see visible pubic hair on some of the models. I even think it is fair enough to challenge the way we’ve been conditioned to see women’s body hair as gross and unappealing. But if American Apparel really wanted to celebrate the natural female form, they ccould at least try to find some models with a little more body diversity.

But at the end of the day, the only offensive thing about this display is the fact that the pubes literally look like toupees snatched off of a trio of grandpas. I want to see pubes, not wigs!

So what do you think about mannequins with pubic hair? Do you think this was a sincere move or just another way to be edgy? Why is pubic hair edgy in the first place? Do you think Mannequins should be more lifelike? Ugh, so many questions! Talk to us about it in the comments!

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  • NerdAlert

    I agree with y’all, we should EMBRACE OUR BODIES, STRANGE THINGS AND ALL. But we don’t have to put a wig on the mannequin’s torso to make a bunch of people stare down there. Just no. I get pubic hair isn’t something to be ashamed of, but REALLY?!?

  • princess2244

    that is just sad

  • heather3

    To be frank, I think that women’s natural bodies should be embraced, but I don’t think American Apparel captured it in the right way. For starters, the fact that they added an unreasonably large amount of hair is just showing off the fact that they are trying to pull attention to the crotch and their statement, as opposed to the simple fact that women have body hair. They only want attention, I personally don’t think they are trying to rid of the “mandatory perfection” that society sees women as needing to have. I’ve never actually known much about American Apparel, but they sound a little creepy and impulsive for my taste.

  • Amy

    I agree that pubic hair shouldn’t be such a taboo subject, I also think that American Apparels reputation means that I’d like this stunt from any other store but them. I mean it’s a clear cry for attention although…I’m kind of stuck if I’m honest. Some of the things they do seem cool, but some just seem down right perverted. Anyone agree with me? Maybe not, but maybe if some stores took on american apparels less perverted campaigns, well maybe the taboos of things like pubic hair wouldn’t be nearly as prominent. After a while at least. P.S I also agree on more realistic pubes less stuffing the knickers with a damn wig!

  • Hannah

    Honestly I think it is a little gross… Also, Mannequins are created to show off a store’s clothes, and everyone is just looking at their crotch.

  • Maddy

    Lol I was thinking the same thing about the wigs, too furry for natural!

    • Faithgirl

      I know, right? All they needed to do is put a little hair on the mannequin. Not a freakin’ hair set.