When I was asked to test out DoSomething.org’s new Pregnancy Text campaign, I surprisingly jumped at the chance. I was told that I would get a “phone baby” for a day who I would have to take care of… and I was actually pretty excited. It’s not like I want a baby right now or anything (I don’t – way too much work, although they are pretty cute), but I never really had the chance to do that whole egg baby project that it seems like everyone else got to do in middle school and I felt left out and so… here we are.
Here’s what I’m talking about: DoSomething.org is launching a brand new Pregnancy Text campaign in an attempt to show teens (or really anyone) what it’s really like to be a parent. It’s a one-day challenge over 12 hours and it basically gives you a phone baby that texts you with its needs and wants and whining throughout the day. Oh, and besides letting you know what it would be like to have a baby, this campaign also gives you the chance to win a $3,000 scholarship – all you need to do is recommend Pregnancy Text to six friends and you’re automatically entered.
Remember those egg babies I was talking about before? Yeah, this is basically the 2013 version of that. Instead of carrying around a very delicate egg all day without breaking it, you’re getting text messages throughout the day from your phone baby. What are they like? This is why I tested it out – to fill you guys in before you do the dirty work yourselves.
After signing up for the campaign, I got a text saying that my phone baby would wake me up in the morning. I honestly had no idea what was in store for me for the next 12 hours – would this be an app that came complete with crying baby noises and some sort of digital pooping? Would I have to do anything to keep my baby happy? Would I be constantly tethered to my phone all day? I prepared for my phone baby almost like I was preparing for a day babysitting a real baby.
But actually, the campaign was much more simple than that. All that happened was… the baby texted me throughout the day. I got my first text (it started off with “WAHHH”) at 6:30 AM, which would have sucked, but I was awake already, so whatever. I got, in total, 12 texts from the baby. One of them said, “I don’t know how to tell you what I need, so I’m just going to keep screaming until you figure it out. WAHHHHH. Your move, Sherlock.” Another one said, “Oh, sorry. You thought I could hold it until you got the new diaper on? My B. Cleanup on aisle me!” This was a seriously sassy baby.
The purpose of this campaign is to show teens what it’s like to have to take care of a real baby. But the thing is, I feel like this campaign didn’t fully show that. I get the point of the random text messages throughout the day – they show that babies need things at odd times, no matter what you’re doing. They need to be changed, they need to fed and sometimes they just cry for no reason at all. Basically, they need your attention. I totally got that from the texts. But, my phone didn’t really turn into a baby for the day. I actually kind of wish it were an app that involved actually responding to the baby demands in some way. Like, I wish it were more annoying. That’s a weird thing to say, right?
Minimal annoying factor and all, I still feel like it’s worth trying out. And per DoSomething.org, 50% of the people who did last year’s phone baby challenge said they’d be more likely to talk about sex with their parents, which is hugely important.
Would you ever try out this Pregnancy Text campaign? Have you ever had an egg baby? Would this persuade you against unprotected sex? Tell me in the comments!