This name is so great, I can’t even. | Source: Sexcereal.com

Well, I guess dinner and lunch didn’t have a chance. It turns out breakfast has now won the battle for the sexiest meal of the day thanks to a new cereal. Indeed, this Canadian cereal is being touted as “the world’s most passionate cereal!” Meet “Sexcereal,” everyone!

It’s been making the rounds online lately, so obviously I had to learn more. This certainly does not seem like any cereal that regularly lines my shelves. Reading creator Peter Ehrlich’s story is kind of fascinating (he’s funny!), and he explains that the idea for this just happened to come to him while visiting a vegan fair.

Now, before anyone gets too confused, from what I now gather it’s not like you eat this and then moments later you need to have sex and it’s guaranteed to be the most awesome ever. Rather, the different ingredients in the cereal each have some sort of connection with sexual health, which could contribute to sexual benefits for the person nomming on Sexcereal.

Now, I’m not expert on sexual health foods, but Peter talks about how he worked with “nutritional and quality control experts” to created these gendered cereals. There’s a “Hers” and “Him” option with differing ingredients. “Hers” cereal is advertised as being “blended with ingredients to support hormonal balance and then some.”

While I don’t want to hate on ginger, cacao nibs and flax seeds (these are all “Hers” ingredients), I feel like I’d be sadly munching on this while wishing I had French toast drenched in real Vermont maple syrup (a must-have). What can I say? I guess that’s my idea of a sexy morning.

But I don’t know, people claim it tastes good (sidenote, the testimonials are fantastic) and a few people seem to hint at the sexual benefits as well. How much for this product? A three-pack of “Hers” cereal costs about CAD $30 (which according to my online currency converter, is still about USD $30, too). It’s a little pricey for cereal, but I guess you’re paying for the potential it helps you out in ways that a more mainstream cereal cannot.

Although I kind of wish that it had been called “Sexereal” without the “c” (I just feel like that has a better flow, but then again I’m not in marketing), I love that even the creator addresses that this name is just so over-the-top. I mean, how can you not smile at the name Sexcereal? If anything, that would probably brighten up a morning, sexy or not.

Have you you seen this in a store? Do you think it would actually work? Tell us in the comments.

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