Did you girls happen to get a glimpse of No Doubt’s new video for “Looking Hot”? Well, if not, there’s no point in searching for it now. The band has pulled the video off the Internet after it was online for only one day. Why? Um, because it was totally offensive… and I’m surprised it even went up, let alone got made, in the first place.
The video (which is off of YouTube and Vevo – but if you want you can try watching it here) features a cowboys and Indians theme which is all sorts of offensive. Gwen Stefani is portrayed as a Native American woman, wearing what looks like a bad Pochahontas Halloween costume. Even worse, she’s tied up in a way that many critics feel sexualizes Native American women. Throughout the rest of the video, Gwen is shown riding a horse through what looks like the Wild West and hanging out in a teepee.
Meanwhile, the rest of the band is depicted as either other Native Americans or as cowboys… all of the costumes look like what Native Americans and cowboys might look like in the movies, about 50 years ago. It left a lot of viewers seriously pissed off. The majority of the comments for the video were about how offensive and racist it was… and I can’t say I blame anyone for being annoyed.
After they almost immediately took the video down, No Doubt released an apology on their website, saying:
As a multi-racial band our foundation is built upon both diversity and consideration for other cultures. Our intention with our new video was never to offend, hurt or trivialize Native American people, their culture or their history. Although we consulted with Native American friends and Native American studies experts at the University of California, we realize now that we have offended people. This is of great concern to us and we are removing the video immediately. The music that inspired us when we started the band, and the community of friends, family, and fans that surrounds us was built upon respect, unity and inclusiveness. We sincerely apologize to the Native American community and anyone else offended by this video. Being hurtful to anyone is simply not who we are.
– No Doubt
Honestly, I’m totally confused as to why this video was made in the first place. We’ve brought up this kind of issue before (about Halloween costumes), and it’s just hard to understand why anyone, especially a huge band like No Doubt, would think it’s okay to portray any race or group of people in such a stereotypical way. While I’m glad that No Doubt at least removed the video and took responsibility for their bad decision, I can’t help but wonder why they ever thought it would be a good idea.
What do you think about this video? Do you agree that it was offensive? Are you happy No Doubt took it down? Were you personally offended by this? Tell us in the comments.