The people at Bic may not know women well enough to understand that we don’t need our pens to be pink and gendered, but they do understand us well enough to know that we really do listen to and respect Ellen DeGeneres. She’s smart, she’s funny, and yeah–if she says something’s cool, it probably is. So, good one, guys for going after Ellen as your spokesperson. Where Bic failed was in realizing that Ellen, a big believer in equality and girl power, would never ever get behind such a crap product . . . unless she could get behind it and kick it in the shins, which is precisely what she did on her show.
Watch the video here. It’s seriously amazing how much shade she throws on Bic for Her pens:
Do you think Ellen did the right thing by refusing to represent Bic for Her pens? Do you think Bic for Her Pens are sexist? Are you able to use a regular old pen that men use, or is that simply too hard for you? Tell us in the comments!