A lot of stuff on the market is “just for girls.” Sometimes that stuff makes sense–for example, we’re not sure what uses guys would find for tampons. But a lot of times, things that are “just for girls” are pretty pointless (and usually more expensive). Case in point: Bic for Her pens.
Bic pens are everywhere, and you probably own a bunch or “borrowed” a few forever. So what makes regular Bic pens different from Bic for Her? Well, not much, aside from the marketing. They have an “elegant design” that’s just for “her,” but functionally, well, it’s, um … It’s a pen. It’s a friggin’ pen. Using a Bic for Her pen won’t make your boobs bigger, your hair longer, your cheeks pinker, your voice higher, your demeanor more delicate, or your cooking more delicious. It won’t make you girlier because it’s “just for girls.” It’s a pen. Sure, they’re pretty. But it’s a pen. It’s a Bic pen that writes in black ink. The idea of any kind of writing instrument being just for girls or just for guys is pretty silly.
We’re not the only ones who feel this way. A bunch of Amazon.com reviewers thought this was just as dumb as you probably do, and with pretty hilarious results. Here are our favorite reviews of Bic for Her pens. Warning: Don’t read these if you’re drinking anything, because you might spit it out from laughing.
* “Finally! For years I’ve had to rely on pencils, or at worst, a twig and some drops of my feminine blood to write down recipes (the only thing a lady should be writing ever). I had despaired of ever being able to write down said recipes in a permanent matter, though my men-folk assured me that I “shouldn’t worry yer pretty little head”. But, AT LAST! Bic, the great liberator, has released a womanly pen that my gentle baby hands can use without fear of unlady-like callouses and bruises. Thank you, Bic!”
* “A pen that understands me. One thing I might suggest… a hint of baking soda and Spring Breeze scented ink for when I start to get that ‘not so fresh’ feeling while writing to my man.”
* “Someone has answered my gentle prayers and FINALLY designed a pen that I can use all month long! I use it when I’m swimming, riding a horse, walking on the beach and doing yoga. It’s comfortable, leak-proof, non-slip and it makes me feel so feminine and pretty! Since I’ve begun using these pens, men have found me more attractive and approchable. It has given me soft skin and manageable hair and it has really given me the self-esteem I needed to start a book club and flirt with the bag-boy at my local market. My drawings of kittens and ponies have improved, and now that I’m writing my last name hyphenated with the Robert Pattinson’s last name, I really believe he may some day marry me! I’m positively giddy. Those smart men in marketing have come up with a pen that my lady parts can really identify with.”
* “I am so amazed that BIC is making this. The last thing we need are women writers. Pens were made for men. Hell, we’re the ones with a PENis. If a woman has something to say, tell a man, if its important enough to remember, we will write it down for you. That’s the way its always been, and that’s the way it should stay.”
* “I didn’t even have my illicit writing implements for an hour before they were discovered and confiscated by my husband.”
* “This is how it starts. First they get pens. They they want the right to vote, and drive cars. It’s a slippery slope people. You may think they are just a writing instrument, but no they are not. They are social revolution in a little tube of plastic.”
* “I tried to use this pen to join the Pen 15 club, and it just wouldn’t work. Can’t explain it. Other than that pretty okay.”
* “For years I’ve been stuck using my pink Remington typewriter from secretary school, but now I feel like I can truly be a modern woman with my own Cristal For Her Ball Pens! These tiny, delicate pens match deliciously well with the pumps I secretly bought (don’t tell the hubby) from Marshall Field’s last week. Perfect for copying down new meat loaf recipes, or writing checks to the milk man. The steady, flawless flow holds great while simultaneously journaling and use my brand new “whole vibrating fat eliminating machine.” I can’t thank Bic enough!”
* “I bought these pens for my wife. I assumed they would be safe for her since they are specifically for ladies but she used these for no more than two days before she sprained her uterus.”
* “This product came just in time, and thankfully with this low price my parents were able to afford me a pack of these even after they paid my dowry. This way I didn’t have to inconvenience my new husband by asking to borrow his pens to write all the thank you notes for our wedding. I could leave him in the office while I penned away (no pun intended) barefoot in the kitchen. All my friends will be so happy to receive their thank you notes on time in this perfectly feminine ink!”
* “I’m not a lady, so correct me if I’m wrong, but this product seems a bit lacking in girth to completely satisfy a woman’s penning needs, if you know what I mean.”
Aside from being hilarious (our stomachs hurt!), the reviews are also making a point: That there is no point to making pens “just for girls.” If you dig Bic for Her pens, there’s nothing really wrong with that–but there’s a bit wrong with gender marketing, because not everyone fits perfectly into a mold. Reinforcing gender roles is pretty outdated thinking, even if if it does come with a sleek design.
What other products that are “just for girls” don’t make sense to you? Do you think Bic for Her pens are a pointless idea? Tell us in the comments!