I’ll admit that some celeb perfumes smell good (most don’t) but that’s only because a team of professionals made it that way. Celebrities don’t put their personal touch or smell on any of these things. At best they give their stamp of approval. What’s super weird about celeb fragrances is that you’re not buying a perfume that smells like Justin Bieber. Yes, that would be more weird, but it would at least make sense. When you buy a Justin Bieber perfume you’re basically buying a perfume with Justin Bieber’s name on it. It’s pretty much like taking a can of Axe Body Spray crossing the name off and writing “The Biebz Was Here” on it. Better yet, what does Justin Bieber have to do with PERFUME?
At least with someone who is glamorous like Beyonce, I can maybe imagine that I am as fabulous as she is because we wear the same perfume. (Even that is a bit of a reach.) However, Justin Bieber has nothing to do with what a woman should or wants to smell like. Nor is Justin Bieber a scientist. I am 99.9 percent sure Biebz did not spend weeks in a lab trying to create the perfect scent for the female Belieber.
Here is what he had to say, “Girlfriend is kind of a more mature version of Someday [his first perfume]. It has some of the same scents to it, but older. It’s going to be a great fragrance, and I think people are going to like it a lot.” I’m sorry, but WTF? What does this even mean? How does something smell “older” or “mature”? I’m pretty sure Mr. Bieber is not the genius behind this perfume that apparently smells like old ladies.
I am not insulting the Biebz or any of his fans or even anyone who bought his perfume, which is quite a few people. Your money, your choice–but I just don’t get it. Why spend upwards of 50 bucks to smell like Justin Bieber’s “Girlfriend”? Does Selena Gomez wear this stuff? Does it smell like Selena Gomez, is that the part he doesn’t tell you about?
To me it just seems like a serious marketing ploy to get his LOYAL fans to shell out a bunch of money for something that isn’t really necessary, just because his name is on it. To me, that’s a diss to his fans. They’re the people who adore and support him and this just feels like the highway robbery of millions of teenage girls.
If I were a fan I’d be willing to shell out some cash for a concert ticket (obviously), a T-shirt, or backpack–anything I can show off to let the world know that my alliances are with The Biebz. With a perfume, I seriously doubt anyone who gets a wiff of me is going to say, “OMG! You must be a Belieber!” It’s just so pointless. I’m not blaming The Biebz for this kind of exploitation when so many other celebrities have done it before, but as fans of any of these celebs, can we only support them when they actually do cool stuff? At least that way they’ll only want to create and sell cool stuff to us.
If I were you, I’d consider writing a letter to Mr. Bieber saying, “This is not worth my allowance!”
What do you think of celebrity perfumes? Would you buy one just because you are a fan. Let us know in the comments!