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I’ll admit that some celeb perfumes smell good (most don’t) but that’s only because a team of professionals made it that way. Celebrities don’t put their personal touch or smell on any of these things. At best they give their stamp of approval. What’s super weird about celeb fragrances is that you’re not buying a perfume that smells like Justin Bieber. Yes, that would be more weird, but it would at least make sense. When you buy a Justin Bieber perfume you’re basically buying a perfume with Justin Bieber’s name on it. It’s pretty much like taking a can of Axe Body Spray crossing the name off and writing “The Biebz Was Here” on it. Better yet, what does Justin Bieber have to do with PERFUME?
At least with someone who is glamorous like Beyonce, I can maybe imagine that I am as fabulous as she is because we wear the same perfume. (Even that is a bit of a reach.) However, Justin Bieber has nothing to do with what a woman should or wants to smell like. Nor is Justin Bieber a scientist. I am 99.9 percent sure Biebz did not spend weeks in a lab trying to create the perfect scent for the female Belieber.
Here is what he had to say, “Girlfriend is kind of a more mature version of Someday [his first perfume]. It has some of the same scents to it, but older. It’s going to be a great fragrance, and I think people are going to like it a lot.” I’m sorry, but WTF? What does this even mean? How does something smell “older” or “mature”? I’m pretty sure Mr. Bieber is not the genius behind this perfume that apparently smells like old ladies.
I am not insulting the Biebz or any of his fans or even anyone who bought his perfume, which is quite a few people. Your money, your choice–but I just don’t get it. Why spend upwards of 50 bucks to smell like Justin Bieber’s “Girlfriend”? Does Selena Gomez wear this stuff? Does it smell like Selena Gomez, is that the part he doesn’t tell you about?
To me it just seems like a serious marketing ploy to get his LOYAL fans to shell out a bunch of money for something that isn’t really necessary, just because his name is on it. To me, that’s a diss to his fans. They’re the people who adore and support him and this just feels like the highway robbery of millions of teenage girls.
If I were a fan I’d be willing to shell out some cash for a concert ticket (obviously), a T-shirt, or backpack–anything I can show off to let the world know that my alliances are with The Biebz. With a perfume, I seriously doubt anyone who gets a wiff of me is going to say, “OMG! You must be a Belieber!” It’s just so pointless. I’m not blaming The Biebz for this kind of exploitation when so many other celebrities have done it before, but as fans of any of these celebs, can we only support them when they actually do cool stuff? At least that way they’ll only want to create and sell cool stuff to us.
If I were you, I’d consider writing a letter to Mr. Bieber saying, “This is not worth my allowance!”
What do you think of celebrity perfumes? Would you buy one just because you are a fan. Let us know in the comments!
Breakup Stages 
All of the people on here commenting and defending this practice of celebrities coming out with perfumes are perfect examples of idiot consumers. Unlike the author, I DO want to insult the people who buy this trash. People who choose one brand over another nornally do so because of the brand’s reputation for quality. When a celebrity puts their nameon a perfume, it is nothing more than cheap marketing trick designed for the same type of consumers that buy Air Jordans because they think it will help them play basketball better. At least Michael Jordan WAS a basketball player. Buying a celebrity perfume is like buying a Microsoft branded shampoo, completely absurd…
Lol You guys need to calm down. Seriously.
Lol Majority of these people commenting didn’t even read all of it…I meanseriously you guys are overreacting!!! She’s not attacking your oh so charming “JB” she’s just statingher opinion.
I’m seriously about to give whoever wrote this a bitch slap.
Why wouldn’t Justin make a perfume for girls anyways.. His fans are GIRLS. Justin bieber wouldn’t sell to any guy making a cologne.
The perfume shouldn’t smell like Selena just because it’s called Girlfriend. She’s his girlfriend, not a perfume. And when he’s 60 years old, he’s not going to want to smell the Girlfriend perfume and be all sad because they broke up.
The celebrities do not just get professionals to pick the scent out, professionals lay out a bunch of scents and the celebrities pick out what they like, and the scientists or whatever mix it all up. So no, it’s not like taking Axe and putting Justin Bieber on it.
And guess what? I’m not even a fan of Justin Bieber!
Gurl.com should seriously fire you, every article I’ve read on gurl.com by you has been pretty terrible, a big waste of my time.
OMG. This perfume is not supposed to “smell like Selena.” Geez. It’s a perfume, made by Justin Bieber, called “Girlfriend.” That does not mean the point of it was to smell like Selena Gomez. On spending the money, most girls will get this for their birthday or something anyway so it’s not that big of a deal. On celebrity perfumes, I usually buy celebrity perfumes because they actually smell good. I have a hard time finding department store scents that don’t smell like an old lady. I just can’t get over how dumb this article is.
Everybody Leave Emerald Alone!!!!! She is not attacking JB. She is simply voicing her opinion on celebrity perfumes and using the very popular Girlfriend scent as an example. Seriously, some of the people commenting here are way overreacting. I get it you’re a belieber, but is’nt a huge part of this website about voicing you opinion? Calm your tits beliebers! Thank you.
We are simply voicing our opinion about how this article has some faults about the process of a celebrity creating a perfume and how it has bad grammar. Also, I am not a “belieber,” thanks for assuming things though. Yes, the website is about voicing your opinion and there are two sides to this story. Nice try.
Voicing opinions are fine, but attacking the writer’s opinion is not. Besides, I wasn’t even refering to what you wrote, Julia. I’m talking about the people who are on here attacking the writer simply for her opinion. Most of the people who have commented so far are attacking the article and writer. You obviously were not, therefore I was not even talking to you. Btw, nice try.
I agree with this article! I like justin’s music, but i’m not a believer. I think that making a perfume may be funny, but scientists create it! But I know that a lot of believers and girls that bought this perfume just because it says justin bieber in it will fell offended and will be in desagree with this article. And also many stars that have products with their names, usually don’t use them, I mean do you know that selena uses this perfume? have you smelled her? So he creates music, leave the perfume stuff for kenzo, christina herrera, etc
Actually many celebrities go to labs and pick out the certain scents they want and the scientists create it. And think about it. You’re famous and get the opportunity to do something fun like create a perfume, why not?! Also, no, Selena Gomez does not “where” this stuff, she WEARS it.
He knows what he’s talking about! Don’t attack Justin because he gave an honest opinion about what he thinks he perfume’s like. HE MADE A PERFUME. The perfume smells really good and it smells much more mature than other teen perfumes. I really don’t like this article. There’s incorrect grammar and really lame arguments against Justin. What did he even do? What’s the point?