I’m not going to lie: watching this video made me ROFL–but not for the right reasons. The “i” in SCIENCE is spelled with a lipstick tube. Unfortunately, the only thing funny about this vid is how pathetic it is. The European Commission created this PSA to get girls more interested in science and engineering careers. Sounds like a good thing, right? Nope.
This is prime example of how clueless our culture is when thinking about women. In one of the most well-intentioned moves in feminism, one of the most sexist things was created. I can’t imagine what it was like sitting in this board meeting.
“We need to get more girls into math and science!”
“I know, let’s make science look girly!”
“Right. We’ll just throw in some eyes shadows, lipsticks, and models–then we’ll toss in a microscope! Bing. Bam. BOOM! Feminism!”
“All in favor?” All in favor.
You know what this video could have done? It could have showed all different kinds of women doing all kinds of cool stuff! Girls creating video games or women changing the face of cancer research. Here’s some more CRAZY ideas, girls making robots, making new iPhone apps, and yes, sure, creating new cosmetic products.
Do you know what this video did instead? It suggested: Hey, you! You’re a girl! You like pink stuff! You like makeup! You like fashion! Science has pink, makeup, and fashion. You probably didn’t know that because you’re a stupid girl!
The only actual scientist in the video is a MAN and the women in it are flirting with him. None of this makes ANY sense.
I know there are plenty of chic and fashionable female scientists, but that really shouldn’t be the selling point of science, you know? The year is 2012 and the only way we think we can communicate to girls is through beauty and fashion? We are so much more than that.
Scientific Fact: Girls are smart. You wouldn’t think girls could be scientists if you didn’t think girls were smart, right? So what is all this?! Really, I want to know what the European Commission was thinking!
Yeah, it totally sucks that there aren’t more women in science, but this isn’t changing anyone’s views. Give me a role model, not a bottle of nail polish.
Show us that women can make a difference and break ground in this field. Stop sending the message that no matter where we go, we have to be over-sexualized, beauty queens!
Do you find this ad offensive? Let us know in the comments!