In fact they seem to be making points similar to the ones you made in this article, Emerald.
“This is a new series that names people who are not publicly gay, but have been shackled by rumors throughout their careers which warrant further discussion. The evidence provided has been gleaned from various Gawker sources enamored with this sort of outing process. If you have any evidence proving their gayness or their heterosexuality, please share it in the discussion system. Hooray.”

That whole paragraph certainly sounds they don’t like the fact that so many news outlets focus on rumors about a celeb’s sexuality. And the “evidence” they gave was trying to parody those outlets and the fact that they dont even give a lot of real evidence for why a celebrity is gay or not.