A few weeks ago, American Apparel, a fashion company known for its super-skinny models and small sizes, introduced both clothing in size XL and a contest looking for the perfect plus-sized, “booty-ful” models. In the process, they managed to totally offend some people, especially Nancy Upton, who decided to spoof the competition — then ended up winning it.
The original ad for the contest asked for models “who need a little extra wiggle room where it counts” and “curvaceous bods”.
Nancy found the wording really offensive, explaining on her blog: “As corny as it sounds, it just occurred to me that based on their ‘Hey, come on, fatties, we want you to play, too’ tone, wouldn’t it be kind of brilliant to respond in a, ‘Thanks for letting me play, just let me try put down the pizza, first’ similar mocking tone.”
Nancy sent in photos of herself stuffing her face with chicken and pizza, and we think the spoof was actually pretty hilarious, but apparently American Apparel did not. When the voting on the contest ended, she was ranked 1 out of 991, but the company refused to name her the winner because of the spoof.
WDYT, gURLs? Do you feel offended by the wording American Apparel used? Do you think Nancy’s spoof was funny? Should she be the real winner? Discuss below.